“I’ve been waiting 15 years for someone to ask me this question,” says Jill Ryder of Shindig Bespoke, which has won The Greeting Card Association’s Louie Awards for excellence in stationery design FOUR times. “Many people have traditional ideas about formal wedding invitations, but some of the rules have changed (like the one about not adding an extra space after a period!).”
Ryder shares her wedding stationery tips below, and tells you where you can bend those rules to get your best looking wedding invitations (and maybe save you a couple of bucks in the process.)
You do not need to have every color of your centerpieces, bridesmaid dresses, and table linens represented in your wedding invitation suite. Choose one or two as your main focus and two or three secondary colors that may or may not be included.
Fount of fonts
Trust your designer on which fonts to use together. The art, science, and history of typography is learned and practiced over years of experience. Leave it to the experts.
SEE MORE: How to Pick Your Wedding Colors
StationERY not stationARY
Sorry! It’s a pet peeve, and seems to be the most often misused words after “there, their and they’re.” A good way to remember is stationEry has an Envelope!
Texture means extra
Letterpress, engraving and foil stamping are beautiful and labor intensive printing processes — therefore they’re at the top of the heap as far as cost. Plus each color you add will double, then triple your printing price. If you don’t care too much about texture and you want more color go with digital printing.
If you’re looking for a more luxurious, fine art finish than a digital one, but still need to watch your pennies, consider screen printing. While you’ll likely still add to the cost the more colors you include, the process is far more affordable than methods like letterpress printing. You can also include some subtle metallics or even glow in the dark ink!
Mix and match
If you have a designer who is flexible you should be able to mix printing styles. For instance, if you really love the look of letterpress, but don’t have a huge budget, splurge with one color on your main card and print all the additional pieces digitally.
Keep it clean
And by it, we mean your main wedding invitation. You sacrifice beauty and elegance if you put too much text on it.
Dress for success
While traditionally dress code goes on the bottom right of the main wedding invitation, consider putting it on a separate card. These days most couples include a website address in their wedding suite, so you can put both of these items together somewhere else.
This is a touchy one…if you’ve got divorced parents, both sets of parents are paying, or you’re paying for the wedding yourselves, consider using the lead in “Together with their families.” You don’t want your invitation to look like a roll call.
Dot com con
Even with many couples choosing to ask guests to reply online these days (which we’re ALL FOR!), never put a URL of any kind on your main card. You can include a teeny, tiny, extra card with that information.