When it comes to picking out bridesmaid dresses that you AND your wedding party will love, it helps to know that you have options. Not only does having a ton of amazing styles at your fingertips help, but being able to offer your BFFs an easy way to try the dresses on and share their feedback makes the whole bridesmaid dress shopping experience that much easier. Which is why we’re huge fans of Brideside. With over 350 styles, you can shop online or in one of their showrooms across the country. They also have a super convenient ‘Try It At Home’ program, which delivers three curated looks to your door for just $15. So whether you’re getting advice from one of their expert style consultants or creating your own dream collection of dresses online, you and your girls will end up with the perfect bridesmaid dress that you ALL love.
Because we’re such big fans, we thought we’d talk to Brideside about all things bridesmaids! From style trends to awesome ideas you can use for your own wedding party, we were lucky enough to connect with Brideside’s Chief Merchant Kaila Deutsch, who just planned her own wedding! (Congrats!)
Read the awesome insight from Kalia, below, and be sure to check out Brideside’s amazing collection of bridesmaid dresses!
From styles and colors to fit, what are the biggest trends in bridesmaid dresses RIGHT now?
There’s no slowing of the major themes that bridal parties continue to love: romance & glamour. Long, flowy styles and sequined bling are still very much in vogue. We’re also seeing a shift toward sleek silhouettes and easy-to-wear shapes. Those big skirts and ruched waistlines are being traded for simple, clean lines that are both stylish and comfortable. Another big trend that’s making a comeback: spaghetti straps. Skinny straps are new again, and giving the classic, sweetheart neckline a run for its money!
When it comes to bridesmaid dresses, what do you think we’ll definitely be seeing more of in the future?
Ready-to-wear inspired looks that a bridesmaid could easily wear in a wedding, and then as a guest to another wedding or event. As bridal parties move from matchy-matchy to mix and match, we expect to see even more individuality expressed in each individual bridesmaid’s look.
Which designers are you obsessed with these days?
This is so hard, I can’t choose just one! Jenny Yoo is always on the cutting edge, from silhouettes that are completely versatile and flattering to gorgeous floral prints. Every season, they continue to impress with what they think of next. Watters and Sorella Vita are on my radar too. Both of these designers have been making a run for super wearable styles that are also setting new trends in the category, from sleek silhouettes to stunning sequins.
What’s the most popular color and style at Brideside right now?
Blues are always are our most popular color palette. From deeper shades like midnight to more muted icy hues, designers are offering such a breadth of stunning blues for every style of wedding. In terms of styles, Jenny Yoo’s Inesse has quickly become a new favorite. Inesse hits on all of the trends we’re seeing now: spaghetti straps, easy-to-wear and a flowy silhouette with an ultra-flattering fit for all body types. Although it’s light and airy, the beauty of Inesse is the circle skirt, which gives the perfect amount of movement without adding weight or volume.
Choosing bridesmaid dresses can feel stressful for the bridesmaids AND the bride. What’s your #1 tip for keeping your sanity while wedding planning?
This one hits home for me as I’m currently planning my own wedding! All of the decisions can quickly become stressful and overwhelming, especially when they affect so many of your loved ones. We see this dynamic happening right here in our showroom. If her bridesmaids are each sharing different opinions and the bride is trying to please everyone, she can quickly lose sight of her own vision. That’s a great time for us to pop the champagne and ask the bride if she can show us her inspiration photos so we can help her stay focused and help her party have a fun and stress-free time.
Our advice? Stay true to yourself and ultimately do what will make you and your groom most happy! Remember what the day is all about – love! – and keep coming back to that to ground you throughout the process.
What’s the coolest thing you’ve seen Brideside brides do?
My favorite thing is when our brides turn the shopping experience into a full-blown celebration. We’ve had brides bring in a build-your-own parfait bar, customized cupcake trays, or their favorite bottle of rosé. Sometimes they even turn our showroom into their own photo booth! There is nothing we love more than a showroom appointment that feels more like a party with your best friends and less like a wedding planning checklist item.
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