Imagine going into a bridal boutique and falling in love with a dress. When you ask the salesperson if you can try it on in your size, you get a confused look. “No, I’m sorry. We don’t have that size in stock.” If you’re a plus-size bride, chances are you’ve been in this situation before. Either you can’t try on the wedding dress you want in the size you need, or you’re relegated to a tiny section of dresses that are definitely not your style. And guess what? It sucks. Which is why we are SO excited that our favorite indie bridal shop, Lovely Bride, is completely changing this broken system.
With 17 locations across the country, this ultra-hip yet accessible boutique has just launched their All Sizes initiative, which will feature more than 30 plus-size wedding dresses in sizes 18-24 from five amazing designers who are new to the plus-size market, including Theia Couture, Studio Levana, Lovers Society, Louvienne and Dear Heart. And the best part? They’re in stores NOW.
Lovely Bride founder Lanie List (who we love!) is pushing the industry in the right direction by doing plus size better than ever before. She’s been a major catalyst in getting some of Lovely Bride’s best designers to accommodate brides of ALL sizes. “It’s going to be a game changer,” says List of their expanded selection of wedding dresses. “We can’t wait to start working with these brides, and helping them try on cool, indie designer samples IN THEIR SIZE. No more having to ‘envision’ what it will look like!”
Seriously, how amazing is that?
The All Sizes dresses are now available in ALL of Lovely Bride’s shops, and to kick off the event most Lovely Bride stores will be hosting a ‘Theia Curve Collection’ Trunk show this weekend (3/9-3/11) where you can find dresses up to 10% off. You can e-mail hello [at] lovelybride.com for a guaranteed spot (just be sure to e-mail them ASAP as they are booking fast!).
We went through the All Sizes collections and found SO many styles we were completely obsessed with. Here’s just a few of our favorites!
Brand: Theia Couture
Why we love it? We love Theia in general, so anything they do we can easily fall in love with. Like this new design that has an awesome shape and such beautiful beading and embellishments throughout the dress.
Brand: Studio Levana (Fun Fact: Studio Levana is exclusive to Lovely within 150 miles of the Lovely Bride boutiques, and Lovely Bride is the only indie shop to carry it.)
Why we love it? There is so much awesome detailing here, from the off-the-shoulder top to the elaborate lace and the belt detailing. Love!
Why we love it: Easy, breezy and so totally lovely, this option has waist-slimming shaping at the sides and the perfect amount of volume.
Why we love it: Calling all lace lovers! We found your dream dress. The warm coloring of the nude base with lace overlay makes us swoon.
Brand: Lover’s Society
Why we love it? For the ultimate bohemian babe, this dress is a standout favorite with its allover lace, low back and long sleeves.
Why we love it? This is THE romantic option you were waiting for! The illusion top with lace detailing, and a delicate, free-flowing skirt is all sorts of amazing.
Brand: Dear Heart
Why we love it: The figure flattering shape of this thin strapped sheath dress has just enough flow to keep it dancing in the wind (or, you know, on the dance floor when Beyonce comes on.)
Didn’t we tell you they were blowing it out of the water?! See for yourself by visiting one of the Lovely Bride locations, below!
- Atlanta (new this year)
- Cincinnati (new this year)
- Denver (new this year)
- Los Angeles
- New York City
- Rochester, NY
- San Diego
- San Francisco
- Washington, D.C.
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