If you’ve started shopping for wedding dresses, chances are you’ve figured out that it’s not as easy as you thought it would be. Not only do you have to figure out which style you like the best, but once you do start shopping you thave to find a dress that actually fits your wedding budget. Thankfully, there are more and more options for brides looking for something chic that won’t cost an arm and a leg. One of the best options for affordable wedding gowns that don’t look like they came off a bridal bargain rack are BHDLN dresses.
Pronounced “beholden,” BHLDN is Anthropologie’s bridal brand. Established in 2011, it has quickly become one of the go-to places for brides seeking unique, vintage-inspired wedding gowns. With designs that are both romantic and refreshingly modern, BHLDN dresses cater to brides who want that off-the-runway look without the couture price tag. Imagine tulle skirts that sweep the floor, delicate lace overlays, intricate beading, and silhouettes that range from classic ballgowns to beautiful sheaths.
If you want to learn more about buying BHLDN dresses (along with the best styles of the season), keep reading. We’ve also included our favorite dresses from this season throughout, most of which are under $1,500!
Is BHLDN Owned by Anthropologie?
For those brides-to-be familiar with BHLDN, there’s been a noticeable change over the years. While BHLDN started as its own separate brand under the Anthropologie umbrella, with individual stores and a distinct website, it has since integrated more closely with Anthro (which is actually owned by Urban Outfitters), and is now referred to as Anthropologie Weddings. This shift wasn’t about blending styles but more about streamlining the shopping experience.
Does BHLDN Have Affordable Wedding Dresses?
When it comes to wedding dresses, you’ll quickly find out that prices can escalate quickly. BHLDN, however, stands out for its affordability. While there are certainly some gowns on the higher end, the majority of BHLDN wedding dresses range from $300 to $3,000. This actually makes it possible to snag a dress that looks and feels luxurious without the need to bust your entire wedding budget.
In addition to their bridal gowns, BHLDN offers a wide array of affordable bridesmaid dresses, bridal accessories, and decor, making it a one-stop shop for basically all of your wedding attire.
Because BHLDN is a part of Anthropologie and Urban Outfitters, you can expect seasonal sales like other large retailers. Try to plan your shopping around promotions for Black Friday, Cyber Monday, After Christmas, as well as spring and summer sale events.
Wtoo by Watters Bettina Strapless Corset All-Over Lace Wedding Gown
Love lace? The Bettina Gown brings your lace dream to life, from the sheer corset bodice down to the sweeping train. Plus, with removable sleeves, you can switch up your look with ease!
Jenny by Jenny Yoo Lourdes V-Neck Convertible-Sleeve Lace Wedding Gown
Ever dreamt of a dress that dances with you? The Lourdes Gown, with its romantic lace and removable sleeves, transforms in a snap from demure to ready-to-dance-the-night-away!
Wtoo by Watters Philomene Lace Cap-Sleeve Wedding Gown
Graceful, delicate, and purely timeless. The Philomene Gown is a blend of dreamy lace, a mermaid silhouette, and lovely cap sleeves. Perfect for the bride seeking a blend of tradition and allure.
Wtoo by Watters Valette Square-Neck Lace Wedding Gown
Enveloped in exquisite custom lace, the Wtoo by Watters Valette Wedding Gown exudes elegance with a fitted square-neck silhouette. The gown blooms from the hips, crafting a trumpet style that concludes with a delicate lacey train.
Are BHLDN Dresses Good Quality?
The short answer? Yes. Aside from it’s pricing, what truly sets BHLDN apart in the bridal industry is its unique blend of vintage-inspired designs with contemporary flair. Their gowns (as well as bridal separates) often feature:
- Quality Fabrics: From soft chiffons to layers of airy tulle, the materials are similar to what you would find on dresses 2x the price.
- Attention to Detail: Think hand-beaded embellishments, intricate lace patterns, and delicate appliqués.
- Diversity of Styles: Whether you’re a boho bride, a classic romantic, or someone who loves a bit of modern edge, BHLDN designers do a great job of staying on trend while creating dresses that won’t look crazy out of style in 10 years. They also feature exclusive dresses from designers such as Jenny Yoo , Watters, as well as BHLDN’s in-house designer, Maria Korovilas.
While they don’t have a huge collection (at time of publication they had 83 wedding dresses featured on their website) there really are no duds. Each of their dresses are unique and have a bespoke, indie designer feel to them.
Savannah Miller Dora Pearl-Trimmed V-Neck Crepe Wedding Gown
The Dora gown by Savannah Miller is a vision of grace, beautifully hugging the figure and concluding with a court-length train. The dainty pearls along the straps and bustline add an elegant touch to its classic silhouette.
Willowby by Watters Cecilia Convertible-Sleeve Corset Lace Wedding Gown
The Willowby by Watters Cecilia Wedding Gown is a picture of ornate opulence. Its off-the-shoulder puffed sleeves, floral lace, and convertible sheath silhouette are made for an enchanting walk down the aisle. For a stunning second look, remove the sleeves at the reception and show off the gorgeous strapless corset.
Rish Azalea V-Neck Mermaid Lace Wedding Gown
The Rish Azalea wedding gown effortlessly captures vintage-inspired glamour with its delicate lace applique, plunging v-neck, and a mesmerizing mermaid silhouette that cascades into a billowing train.
Wtoo by Watters Constance Square-Neck A-Line Wedding Gown
Embrace classic elegance with the Wtoo Constance A-line wedding gown, featuring pearl-embellished straps and a romantic button-back detail. The dress stands out with its square neckline and chapel train.
Where are BHLDN Dresses Made?
Like most wedding dresses, the majority of BHLDN dresses are made in China. And this is not uncommon. As someone who has produced their own line of bridesmaid dresses, I can tell you that over 90% of wedding dresses are made in China (specifically in Suzhou), and the fabric is often from the same region. The main difference in the dresses produced there are the designs and fit, which is typically what is done stateside.
BHLDN’s Wedding Party Collection
BHLDN doesn’t just cater to brides: They also have options for the entire wedding party. With a palette ranging from soft pastels to deep hues and styles from elegant dresses to modern jumpsuits, there’s a fit for every member of your party, from the mother of the bride or mother of the groom to your bridesmaids and even flower girls.
BHLDN Dresses Sizing
While the standard collection at BHLDN typically starts at size 0, the plus-size range extends up to size 26 for roughly half of their existing wedding dress styles. We love how the photos aren’t just of a standard size 2, either. A majority of their plus-size wedding dresses are actually on plus-size models. What a concept!
WGM Says: When it comes to sizing, it’s crucial to note that wedding dress sizes can differ from regular clothing sizes. Always refer to the brand’s specific sizing chart and, if possible, consult with their stylists to find the best fit.
Jenny by Jenny Yoo Lawrence Square-Neck Open-Back Taffeta Wedding Gown
Dive into the beauty of this taffeta ballgown, which effortlessly merges bridal elegance with modern accents like illusion side cutouts. Currently online-exclusive, it’s soon to grace stores—and, bonus, it’s got pockets and would look stunning with an ivory veil.
BHLDN Theodora Beaded Lace V-Neck Wedding Gown
The Theodora’s intricate beading elevates the lace beneath. Its v-neck and slight train create a stunning, glamorous look.
BHLDN Valentina V-Neck Flutter-Sleeve Empire-Waist Wedding Gown
The Valentina pairs flutter sleeves with a sweeping train, all delicately crafted from airy tulle and lace details. You can wear the sleeves pulled up on your shoulders or down for an extra romantic look.
Willowby by Watters Olena Long-Sleeve Lace Wedding Gown
Exuding timeless romance, the Olena Lace Gown flourishes with sheer sleeves, floral embroidery, and tulle pleats. Its voluminous accents and illusion neckline make for an unforgettable bridal statement.
Where Are BHLDN Stores?
BHLDN gowns can be found in Anthropologie stores, but they also have dedicated bridal boutiques in select cities across the US. These boutiques offer a more intimate setting, where brides can try on dresses in a calm and luxurious environment.
You can currently find BHLDN dresses at Anthropologie stores in the following states:
- Arizona
- California*
- Colorado
- Connecticut*
- D.C.
- Georgia
- Illinois*
- Maryland*
- Massachusetts*
- Minnesota
- New York*
- North Carolina*
- Oregon
- Pennsylvania*
- Texas*
- Washington*
*Plus sizes available in-store
If you’re not quite ready to step into the store or you’re living miles away from the nearest boutique, BHLDN’s got you covered with virtual appointments. You can also chat with a stylist over email.
Wtoo by Watters Miles V-Neck Ruched-Sleeve Mesh Wedding Gown
The Wtoo by Watters Miles gown is a dreamy off-the-shoulder piece with airy shirred sleeves and a hint of eyelash lace. Crafted from stretch mesh, it’s as comfortable as it is stunning.
Jenny Yoo Preston Strapless Ball-Skirt Taffeta Wedding Gown
The Jenny Yoo Preston gown beautifully combines a draped sweetheart neckline with a stunning ball-skirt silhouette. Highlighting delicate buttons down its back and a chic high slit, you’ll look radiant from vows to the dance floor.
BHLDN Valentina V-Neck Flutter-Sleeve Empire-Waist Wedding Gown
Ever imagined walking down the aisle with a trail of bows? Viktor & Rolf’s Penelope Gown does just that, blending a majestic cathedral train with elegant bows for a truly unforgettable look. It’s not just a dress; it’s a statement.
Jenny by Jenny Yoo Marnie Bias-Cut Satin V-Neck Scoop-Back Wedding Gown
Channeling vintage Hollywood vibes, the Marnie Gown is all about celebrating your curves with its slinky bias-cut. Its V-neck and low-scoop back design are like a wink to the past, but with a fresh modern twist.
Navigating BHLDN Appointments: What Every Bride Should Know
If you’re eyeing BHLDN for your dream dress, you’ll want to book either an in-person appointmetn, virtual over Zoom, or chat with a stylist over e-mail. No matter which you choose, you’ll fill out a brief questionnaire that will help their stylists guide you in the right direct. Aside from that, here’s the inside scoop on what to expect from their appointment process.
In-Person Appointments
Walking into a BHLDN boutique is like stepping into a bridal wonderland, but with less overwhelming fluff and more genuine, personal touches. At your appointment, here is what you can expect:
- Your Own Stylist: No, you won’t be left aimlessly wandering with a sea of white before you. You’ll have a dedicated stylist with you. This isn’t about them pushing the most expensive gown on you. It’s about understanding what you’re looking for and helping you find “the one” that resonates with your style.
- 1-Hour Appointments: Appointments are one-hour long for both bridal and bridesmaids as well as bridal accessories.
- Guests: While we all dream of that movie moment with a cheering crowd as we step out in a dress, keep your entourage limited. Not only because of space but also to keep the opinions to a manageable level. Remember, it’s your day!
Willowby by Watters Lilia Puff-Sleeve Lace Empire Wedding Gown
The Willowby by Watters Lilia Wedding Gown is like something out of a fairy tale with its whimsical floral details and dainty puff sleeves. Can we talk about that sheer embroidered back? It’s the dreamy touch for any outdoor ceremony!
Wtoo by Watters Brooks Strapless Beaded Tulle Wedding Gown
The Wtoo by Watters Brooks Gown is all about that Hollywood glam with its show-stopping beaded details and dreamy mermaid silhouette. And that tulle illusion back? It’s the perfect touch for brides wanting to make a dazzling entrance!
Jenny by Jenny Yoo Holden Off-The-Shoulder Floral Lace Ball-Skirt Wedding Gown
The Jenny Yoo Holden gown is a fairy tale come to life with its dreamy floral-lace pattern and enchanting ballgown design. And guess what? It even comes with removable button-on sleeves for a touch of versatility on your big day!
Virtual Appointments
For those of you who might be cozying up at home or simply too far from a boutique, BHLDN hasn’t forgotten you. They offer 30-minute to 1 hour appointments for bridal looks, bridesmaids, event dressing, accessories, even honeymoon outfits.
- The Prep: Before your scheduled virtual rendezvous, you’ll receive instructions on how to prepare. Think about your measurements and any specific styles you have in mind.
- One-on-One Session: Much like the in-store experience, you’ll have a dedicated stylist on the other end of the line. You’ll chat about your preferences, they’ll show you options, and you can ask all the questions you want.
- Trying On: Now, I know you’re wondering – how do you try on dresses virtually? While you won’t have the dresses in hand during the chat, BHLDN’s return policy is decent at 30 days for a full refund (minus a $5.95 return shipping fee if you bought online. In store purchases have to be returned at the store). Just make sure you avoid final sale items. Often, brides will order a few favorites post-consultation and then try them on at home. This way, you can twirl in your living room and see how the dress feels on you.
They also offer an email appointment where you can chat back and forth with a stylist as well.
Jenny Yoo Harlyn High-Neck Open-Back Wedding Gown
The Jenny Yoo Harlyn Gown is where sophistication meets a hint of daring. With its sleek high neck and playful front slit, it’s a gown that says “elegance with an edge”. And that button detailing down the back? (Wait until you see it.)
Tadashi Shoji Dawson Long-Sleeve Crepe Wedding Gown
Meet the Dawson Gown – a harmonious blend of drama and simplicity. The stretch crepe fabric hugs just right, and with that deep V neckline and intriguing twist detail, you’re bound to make an entrance they won’t forget!
Jenny Yoo Tabitha One-Shoulder Wedding Gown
The Jenny Yoo Tabitha Gown effortlessly merges elegance with a touch of whimsy. With a single dramatic shoulder bow cascading down, this column silhouette not only flatters but adds that unforgettable flair to your special day.
Watters Garance Off-Shoulder Satin Sheath Wedding Gown
Meet the dreamy Watters Garance Gown, where graceful off-the-shoulder sleeves meet dazzling pearl details. Tailored for the bride who adores a dash of old Hollywood glam, this dress boasts a corset-style back and a show-stopping train.
Here is What Brides Have Said About BHLDN Wedding Dresses
The first thing you should look at when shopping for a wedding dress (or any big purchase like a wedding gown) are the store’s reviews. We compiled 50+ reviews from review sites to get a sense of what other brides were currently saying about BHLDN dresses. Here are the common threads we saw:
- Design & Aesthetics: Many brides appreciated the unique, vintage-inspired designs that BHLDN offers. The blend of modern silhouettes with classic details resonates with those looking for something different from typical bridal gowns.
- Affordability: A lot of customers praised the brand for its quality offerings at relatively more affordable prices than high-end designer bridal gowns. The price point for the quality of materials and details was seen as a strong point.
- Online Experience: Some brides were apprehensive about buying wedding dresses online but were pleasantly surprised by the ease of the process with BHLDN. The detailed size guide and efficient return policy were highlighted positively.
- In-Store Experience: The dedicated stylists in BHLDN boutiques were often praised for their helpfulness and understanding. However, like any store, there were occasional reports of varied experiences depending on the location and staff on a given day.
- Size Range: While many found a size that fit them well, there were occasional mentions of limited sizing or inconsistencies, though BHLDN has made efforts to expand its size range.
- Shipping & Returns: Most online shoppers had a smooth experience with shipping. The return process was generally seen as straightforward, but there were occasional mentions of delays or challenges.
- Accessory Collection: Many brides appreciated the ability to pair their dress with accessories, shoes, and lingerie from the same brand. The cohesive styling options were a bonus for those looking to create a complete look.
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