Trying on wedding dresses can definitely be fun — for some brides, it’s even the best part of wedding planning — but after awhile, the whole process can become a chore. Searching for the perfect dress often takes even longer than expected because many women don’t know what they’re looking for in the beginning. But what if you could take the uncertainty out of that first visit to a bridal boutique? That’s what Amazon wants to help with.
Instead of trying on a ton of dresses just to get an idea of what looks good on you, Amazon and new partner Zeekit, an Israeli startup, want brides to be able to measure and try on dresses virtually. Users start by uploading an image to the Zeekit app, or selecting a model with a similar body structure and skin tone. Within seconds, whichever dress is selected appears. In addition to visualizing different dresses, the app also recommends the appropriate size for the user.
Users also have the option to share their results with family and friends for feedback, or go directly to the dress’ shopping page to make the purchase.
“One of the niches that has not yet completely broken the online barrier is buying wedding dresses because of the importance of adapting them to the body and the taste of the bride,” said Yael Vizel, CEO and co-founder of Zeekit.
The app boasts a large collection of dresses (and sizes!) from retailers and designers such as Net-a-Porter and Alexander McQueen, ranging in price from $22 to $4,995.
Tell us, WGM’ers! Would you use this app?