What started as a retail store called Exclusive Bridals in 1998, the now-named Allure Bridals has developed into an award-winning bridal manufacturer. With multiples locations all over the world, Allure Bridals–which has recently collaborated on a wedding dress collection with designer Madison James–also offers bridesmaid dresses and tuxedos for men as well.
There are six different bridal collections–Allure, Couture, Romance, Women, Modest, and Madison James– with each collection representing a distinct style. Their signature Allure wedding dress line features dramatic backs and beading, while Couture has lush fabrics like satin and English net. Romance is all about-you guessed it–romance, with lace fabrics and ball gowns with a softer tone. Women features beautifully structured designs for plus size wedding dresses, while their Modest line is perfect for those brides looking for a classic yet unique bridal gown specifically designed to provide extra coverage. The Madison James collection is their most avant-garde, with innovative fabrics and a mixture of chic yet romantic designs. They also have the brands Quinceanera, Evenings by Allure, and Night Moves by Allure.
Price Range: $300 – $2,500 and up
What We Like About Them:
Whether you’re looking for trumpet-styled dresses or a more voluminous ball gown, we love the way Allure Bridals uses lace, satin, or a combination of both to create a one-of-a-kind design that is unique yet approachable. There is a dress for every woman’s body shape and a wide variety of styles to choose from. If you want a simple and elegant gown, an elaborate floral patterned design or a more detailed beading style, there is a ton of variety to choose from. Whatever style you decide to go with – maybe the sheath backless gown or a more A-line style — chances are you’ll be able to find a wedding dress style you love at a price that won’t break the bank.
View our favorite Allure Bridals wedding dresses in the gallery below.
Watch the video from Allure Bridals latest runway collection.