Vera Wang is, without a doubt, one of the few wedding dress designers who understands how to elegantly dress brides for their wedding day. I’ve been a fan of Vera’s designs ever since I walked the runway for one of her couture shows back in the day. She’s sexy while being still being subtle…she’s modern while still being timeless…she’s what 99.9% of brides-to-be would wear if they could afford it!
I think a lot of fashion insiders were skeptical when they heard she was going to be designing a line for David’s Bridal, questioning whether or not she was going to hurt her “brand image” by going to a chain store. But, after seeing a preview of her new White by Vera Wang line for the store, I don’t know how that’s possible. The dresses are gorgeous…and while I haven’t felt the materials yet, you can see A LOT of similarity between those designs and the gowns she sells for more than 8 times the price.
White by Vera Wang for David’s Bridal will go on sale February 11, and all the gowns will be priced between $600 and $1400. Her bridesmaids dresses are scheduled to hit David’s stores in June (and BTW, her bridesmaids dresses are amazing.)