How the Coronavirus is Affecting the Wedding Industry

coronavirus wedding

Italy is on total lockdown and has suspended all weddings and funerals. Eight states have declared a State of Emergency. The DOW had its worst day in 12 years. For many around the world, things are looking grim. But what if you’re a bride who is supposed to be planning the best day ever? We asked brides who are in the thick of wedding planning how the coronavirus is affecting them.

For the bride’s we’ve spoken to, they are nervous but holding out hope.

“My fiance’s grandparents were going to fly over from Sicily (the wedding is on 3/14) but they decided not to come because it would be too risky. He and I are devastated,” a bride reported in Woman Getting Married’s Facebook group.

Another bride weighed in:

“[We] lost 2 in the wedding party and a few guests. There were legitimate concerns because they were visibly connected to [the virus]. We are sending them a box of items from the wedding – favors, their gifts we would have given them, etc.”

The fear of the unknown has also started to creep in for brides we spoke to as well, especially when it comes to the health of the guests.

“We are getting married on March 20,” a New Jersey bride said. “New Jersey just declared a State of Emergency. We are getting nervous about hosting this party where someone could potentially get sick.”

Even for those brides not getting married anytime soon, they are taking a “wait-and-see” approach.

“Our wedding is October 10th and about 90% of our guests are from out of town so I think we’ll have to wait and see if this affects anything like guests not wanting to travel,” one bride said. “We are talking about delaying our honeymoon because we’re going to Bali and using miles which requires us to connect via China or Japan, the easiest and faster way being Hong Kong. Luckily, we haven’t booked anything yet!”

Wedding Dress Stress

While one of the biggest decisions couples will have to make it whether or not to delay their honeymoon plans because of the coronavirus, brides seem more nervous about their dresses.

“‘I’m worried about the dress,” a member of the group added. “It’s due back the end of May; I haven’t heard anything from my bridal shop about delays.”

In a recent New York Times article, Azazie’s chief marketing officer Ranu Coleman said the brand, popular for custom-made bridesmaid dresses you can order online, has seen delays of 3-4 weeks. In some cases they’ve had to help brides whose dresses would not make it in time for their wedding find alternatives from in-stock items. They’ve also given refunds in a few instances.

And for brides who do get their dress in time, some are worried about whether the shipment could potentially be contaminated, considering around 80% of all wedding dresses are manufactured in China. The short answer? Most likely not, as The New York Times recently found out:

According to the Centers for Disease Control and Prevention, it may be possible that a person can get Covid-19 by touching a surface or object that has the virus on it and then touching their own mouth, nose, or possibly their eyes. But the risk that the virus could live on a dress or package throughout the days-long shipping process is likely extremely low.

Brideside, a bridesmaid and wedding dress retailer, sent a note to customers reassuring them about their orders. The e-mail said the small number of customers whose shipments of wedding dresses or bridesmaid dresses were delayed have been notified, and that all shipping estimates for dresses available online are accurate. They added that at this time, all of their production facilities are open and operating, and most are shipping dresses on time.

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“None of our facilities are directly impacted by COVID-19,” the e-mail stated. “Due to travel restrictions a few facilities are operating with limited staff; these outages have resulted in some shipping delays but most are minor.”

According to their website, the designers they work with are currently experiencing the following wait times when it comes to shipping:

  • Amsale: 11-14 weeks with fulfillment
  • Aura by Brideside: 12 weeks with fulfillment
  • Brideside: 11 weeks with fulfillment
  • Dessy Collection (includes After Six, Social Bridesmaids and Alfred Sung): 12 weeks with fulfillment
  • Jenny Yoo: 23 weeks with fulfillment
  • Sorella Vita: 16 weeks with fulfillment
  • Watters/Wtoo: 19 weeks with fulfillment

Has your wedding been affected by the coronavirus? Let us know in the comments section below!


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